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(atr) tokyo 2020 has appointed dentsu as its marketing agency to help raise $15 billion in games revenues that’s the revenue target the organizing committee hopes. “at nike, we believe it is not enough to adapt to what the future may bring – we’re creating the future we want to see through sustainable innovation. Money given to kenya, since stolen, puts nike in spotlight a chinese sports empire founded by a famous gymnast, li ning a marketing agent.
Nike inc was chided by a consumer-protection show on state-run television in china, giving a black eye to the athletic brand in its second-biggest market. In a effort to rebrand itself, new balance has shown potential to be hip with their digital marketing.
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